Interior design business coach Gail Doby offers four key strategies for ensuring your firm is profitable each year, from raising your rates to targeting better clients and benchmarking project finances.
Interior design business coach Gail Doby has helped many clients stop shying away from raising their rates and learn to own their value. Here’s how you can do the same.
Sales gets a bad rap, says interior design business coach Gail Doby—but that misses the point. Here, the Business Blueprint columnist clarifies what sales and marketing are really about, and why you’d do well to embrace the process of communicating your value.
When it comes to marketing, the best approach is to make the effort early and often. Interior design business coach Gail Doby explains how to market more strategically for better results.
Building a healthy business is as much about how you save as it is about how you spend. In her latest column, interior design business coach Gail Doby explains how to create a comfortable financial cushion for your firm.
Industry slowdowns can make your firm feel the crunch, with fewer inquiries and an uncertain pipeline of future work. As interior design business coach Gail Doby explains, one of the best ways to weather the ups and downs of the market is to have a plan in place.
Three insidious mental blocks tend to prevent worthy designers from achieving their dreams: imposter syndrome, perfectionism and money. Identifying how they can have a stranglehold on your firm is the first step toward banishing them from your future.